Would Augmented Reality Be the Next Thing?
My friend Yohan Baillot, Augmented Reality (AR) Director at Osterhout Design Group, recently developed an application for my blog tees.
Although AR hasn’t gained wide popularity, it may be the next big thing since the technology functions by enhancing one’s current perception of reality (as opposed to virtual reality which replaces the real world with a simulated one). AR provides indirect view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as video or graphics.
Augmentation is conventionally in real-time and in semantic context with environmental elements. With the help of advanced AR technology the information about the surrounding real world of the user becomes interactive and digitally manipulable.
For example, the AR Baillot developed for Project2Gether’s t-shirts, show a rotating 3D model of the Earth and Salvador Dali’s famous painting, “Persistence of Time.” You can view the images through the phone app and once you click on the 3D images, it takes you to a short video about the Earth or Salvador Dali’s painting. You can use AR for educational and entertainment purposes, combining fun and knowledge together.
Baillot also works with 3 DArt Wear (http://www.3dartwear.com/), mobile marketing applications company designed to enhance customers’ platforms while creating interactive media strategies. Check out 3DArtWear campaigns apparel items for inspiring people and their stories.
What do you think? Would you get a t-shirt with ingrained augmented reality superpowers?